THE AVID DEMAND BLOG
B2B Marketing Tips, Trends, Opinions & Recommendations
Emerging Trends in B2B Paid Media: What to Expect in 2025
Delve into the vital future trends that are going to shape the paid media industry.
Leverage Programmatic Ad Buying to Improve ABM Results
See how programmatic ad buying can support and enhance your ABM strategy.
Six B2B Lead Generation Strategies Proven to Boost Sales
Avid Demand shares six effective B2B lead gen strategies designed to generate qualified leads and grow your sales pipeline.
Implementing Floodlight Tracking to Improve Paid Media Programs
In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
What is Sales Enablement and Why Your Business Needs It
This post includes tips to integrate a CRM system like Salesforce, capitalize on marketing automation with platforms like Marketo, and more.
Adobe vs Google Analytics. Which is Best For Your Business?
When it comes to choosing the right analytics platform, the showdown between Adobe Analytics and Google Analytics 4 (GA4) takes center stage.
Five Ways to Leverage ChatGPT to Accelerate SEO Results
Understanding ChatGPT and Its Capabilities ChatGPT is an AI-powered language model designed to generate human-like text based on the input it receives. Its capability to understand, interpret, and generate content
Unpacking “Not Set” Landing Pages in GA4
Google Analytics 4 (GA4) plays a pivotal role in providing insights into user behavior and website engagement. However, one persistent challenge that many users encounter is the appearance of “Not
Benefits of Integrating GA4, Contentsquare and Demandbase
Gain unparalleled insights, optimize user experiences, and personalize marketing with precision.