THE AVID DEMAND BLOG
B2B Marketing Tips, Trends, Opinions & Recommendations
Optimizing LinkedIn Sponsored Content for High-Value B2B Leads
Aiming to boost high-value B2B leads through LinkedIn? This guide breaks down proven strategies to optimize your LinkedIn-sponsored content, ensuring your ads reach and resonate with the right decision-makers.
2025 B2B Marketing Budgets: Survey Results & Expert Predictions
This guide compiles the latest industry research and B2B surveys results, revealing how marketing leaders are approaching 2025; How they plan to invest; Their top priorities; Marketing initiatives they believe
LinkedIn Advanced Retargeting to Drive High-Quality Leads
Unlock LinkedIn’s advanced dynamic retargeting to engage high-value enterprise prospects. This post explores how dynamic ads work, the types available, and strategies to leverage user behavior and CRM insights to
Why B2B Marketers Should Test LinkedIn Conversation Ads
Discovering innovative ways to reach and engage potential clients is crucial, and this is what LinkedIn Conversation Ads offers, unlike traditional advertising, which struggles to break through the noise.
Utilize LinkedIn’s Audience Network to Increase B2B Reach
Struggling to identify the touchpoints that drive conversion? A multi-touch approach can help. These models work together to…
Multi-Touch Attribution Required to Accurately Estimate ROI
Struggling to identify the touchpoints that drive conversion? A multi-touch approach can help. These models work together to…
How to Build a Comprehensive B2B SEO Strategy
Discover how to craft a winning B2B SEO strategy that drives qualified leads and accelerates business growth. This guide covers actionable tips on audience targeting, keyword research, and optimizing your
The Evolution of Paid Media in ABM Campaigns
Curious about how account-based marketing (ABM) has evolved and why it’s a game-changer? Dive into advanced ABM strategies that drive higher ROI, focus on personalization, intent-based retargeting, and multi-channel engagement.
Top 3 Things B2B Marketers Must Do NOW to Prepare for a Cookie-less Future
Worried about a cookie-less future? We will help put your worries aside by focusing on the techniques you should invoke to lead in a cookie-less market.