CMO’s Share B2B Marketing Budgets (Industry Statistics)
One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage of total company budget, as a percentage of revenue, and by industry. Wondering how you stack-up? Read on… The 2019 CMO Survey (polling nearly 3,000 […]
SEO Blueprint: Your Strategic Roadmap
Whether you’re handling SEO in-house or using an agency… how do you know if your program is delivering maximum results? This is a valid question and a difficult one to answer. Organic search success does not look the same for every company or every website. So how can you be sure you’re implementing the best […]
Forrester’s ABM Vendor Review
A summary of insights from Forrester’s 2018 ABM Wave Report, comparing 14 ABM solution providers.
The Importance of Video SEO
Learn more about developing a B2B Video SEO strategy to raise brand awareness, drive prospect engagement, and increase qualified leads.
Understanding B2B Search Marketing ROI
By Patricia Hursh, President and Founder, SmartSearch Marketing In search marketing it’s essential to track conversions, such as contact forms, white paper downloads, and webinar registrations. But if that’s your sole focus, you’re likely miscalculating and underestimating your ROI on search marketing. Gain insight into your web visitor behavior and boost sales when you request […]
Improving B2B Paid Search Ad Targeting
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires […]
