Forrester’s ABM Vendor Review

A summary of insights from Forrester’s 2018 ABM Wave Report, comparing 14 ABM solution providers.

The Importance of Video SEO

Learn more about developing a B2B Video SEO strategy to raise brand awareness, drive prospect engagement, and increase qualified leads.

Understanding B2B Search Marketing ROI

By Patricia Hursh, President and Founder, SmartSearch Marketing In search marketing it’s essential to track conversions, such as contact forms, white paper downloads, and webinar registrations. But if that’s your sole focus, you’re likely miscalculating and underestimating your ROI on search marketing. Gain insight into your web visitor behavior and boost sales when you request […]

Improving B2B Paid Search Ad Targeting

B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires […]