YouTube Optimization Tips for Successful Video Marketing
B2B videos have become the most effective form of business marketing content. Fully optimize your YouTube Channel to unlock its potential and maximize your video marketing results.
2025 B2B Marketing Budgets: Survey Results & Expert Predictions
This guide compiles the latest industry research and B2B surveys results, revealing how marketing leaders are approaching 2025; How they plan to invest; Their top priorities; Marketing initiatives they believe will provide the most growth.
How Did Covid Change B2B Marketing… Forever?
We’ve compiled a summary of the most impactful ways the Covid-19 Pandemic impacted B2B marketing — for both sellers and buyers.
Comparison of B2B Marketing Attribution Models
Let’s explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more…
B2B Marketers Must Understand Customer Lifetime Value (CLV)
Marketers must understand (or estimate) the lifetime value of a customer in order to prove marketing return on investment. Here’s how…
Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
How to Audit Your Brand’s Search Experience
Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you “walked a mile” in your customers’ search shoes? Here’s how…
Four SEO Questions – to Beat the Competition
Does your SEO Program rely on a generic, one-size-fits-all, cookie-cutter plan? Or is it based on your unique marketplace, your highest priority keywords, and your top organic competitors? All digital marketers must ask this fundamental question: Do I really know WHO is out-ranking me, and more importantly… WHY? At Avid Demand, we start every engagement […]
CMO’s Share B2B Marketing Budgets (Industry Statistics)
One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage of total company budget, as a percentage of revenue, and by industry. Wondering how you stack-up? Read on… The 2019 CMO Survey (polling nearly 3,000 […]
SEO Blueprint: Your Strategic Roadmap
Whether you’re handling SEO in-house or using an agency… how do you know if your program is delivering maximum results? This is a valid question and a difficult one to answer. Organic search success does not look the same for every company or every website. So how can you be sure you’re implementing the best […]
