The Rise of B2B Video Marketing

B2B video marketing is growing, effective, and can’t be ignored as an essential strategy to reach targeted business buyers.

How to Audit Your Brand’s Search Experience

Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you “walked a mile” in your customers’ search shoes? Here’s how…

Four SEO Questions – to Beat the Competition

Does your SEO Program rely on a generic, one-size-fits-all, cookie-cutter plan? Or is it based on your unique marketplace, your highest priority keywords, and your top organic competitors? All digital marketers must ask this fundamental question:  Do I really know WHO is out-ranking me, and more importantly… WHY?   At Avid Demand, we start every engagement […]