Implementing Floodlight Tracking to Improve Paid Media Programs
In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
What is Sales Enablement and Why Your Business Needs It
This post includes tips to integrate a CRM system like Salesforce, capitalize on marketing automation with platforms like Marketo, and more.
Adobe vs Google Analytics. Which is Best For Your Business?
When it comes to choosing the right analytics platform, the showdown between Adobe Analytics and Google Analytics 4 (GA4) takes center stage.
Unpacking “Not Set” Landing Pages in GA4
Google Analytics 4 (GA4) plays a pivotal role in providing insights into user behavior and website engagement. However, one persistent challenge that many users encounter is the appearance of “Not Set” landing pages in their GA4 reports. This anomaly can significantly impact data accuracy and hinder effective decision-making. Let’s delve deeper into the root causes […]
Benefits of Integrating GA4, Contentsquare and Demandbase
Gain unparalleled insights, optimize user experiences, and personalize marketing with precision.
When To Use The Google Analytics API
For businesses seeking to streamline their data analysis processes, utilizing the Google Analytics 4 (GA4) API offers a host of advantages over manually retrieving data. However, it’s essential to discern the appropriate scenarios for each approach to ensure efficient and effective data management. Here are the key factors to consider when deciding between utilizing the […]
Selecting The Right Data Visualization Platform
Looker Studio, Power BI, and Tableau each have pros and cons. Learn how to assess factors like human capital, cost, and scalability to find the best fit for your company.
Three Reasons To Merge UA & GA4 Analytics Data
In the ever-evolving world of digital marketing and web analytics, change is inevitable. But when Google announced its decision to permanently delete all Universal Analytics (UA) data in July 2024, it sent shockwaves through the online business community. While Google Analytics 4 (GA4) offers new and exciting features, it’s essential to consider three significant reasons […]
Is Reddit Worth it for B2B Marketers?
Reddit is skyrocketing in popularity, offers sophisticated advertising capabilities, and niche targeting options. Is it worth the time and effort for B2B marketers?
Google Analytics 4 Implementation Checklist
Increasingly, our industry is entering panic mode as Google announced that their legacy product Universal Analytics will be completely deprecated in July 2023. The main reason for the mass panic is that the free Google Analytics Universal Analytics (UA) underpins roughly 55% of websites. It’s a lynchpin in helping webmasters figure out where their traffic […]
