Implementing Floodlight Tracking to Improve Paid Media Programs
In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
This post includes tips to integrate a CRM system like Salesforce, capitalize on marketing automation with platforms like Marketo, and more.
When it comes to choosing the right analytics platform, the showdown between Adobe Analytics and Google Analytics 4 (GA4) takes center stage.
Google Analytics 4 (GA4) plays a pivotal role in providing insights into user behavior and website engagement. However, one persistent challenge that many users encounter is the appearance of “Not Set” landing pages in their GA4 reports. This anomaly can significantly impact data accuracy and hinder effective decision-making. Let’s delve
Gain unparalleled insights, optimize user experiences, and personalize marketing with precision.
For businesses seeking to streamline their data analysis processes, utilizing the Google Analytics 4 (GA4) API offers a host of advantages over manually retrieving data. However, it’s essential to discern the appropriate scenarios for each approach to ensure efficient and effective data management. Here are the key factors to consider
Looker Studio, Power BI, and Tableau each have pros and cons. Learn how to assess factors like human capital, cost, and scalability to find the best fit for your company.
In the ever-evolving world of digital marketing and web analytics, change is inevitable. But when Google announced its decision to permanently delete all Universal Analytics (UA) data in July 2024, it sent shockwaves through the online business community. While Google Analytics 4 (GA4) offers new and exciting features, it’s essential
Reddit is skyrocketing in popularity, offers sophisticated advertising capabilities, and niche targeting options. Is it worth the time and effort for B2B marketers?
Increasingly, our industry is entering panic mode as Google announced that their legacy product Universal Analytics will be completely deprecated in July 2023. The main reason for the mass panic is that the free Google Analytics Universal Analytics (UA) underpins roughly 55% of websites. It’s a lynchpin in helping webmasters