Proving the Value of SEO

There are a lot of concerns surrounding SEO marketing these days and I’m left scratching my head wondering why. Yes, SEO can be complicated and can be seen as a downright waste of time to those who have tried it and haven’t gotten the results they expected. If you’re a marketer who is not sure […]

SEO to Drive Qualified Leads

In the B2B digital marketing world, SEO at times can take a back seat to paid search in terms of lead generation. Here is a real-life example illustrating how SEO can be a powerful B2B lead generation tactic. What is SEO Lead Generation? SEO lead generation is the use of organic search strategies to improve […]

Content Development to Fill SEO Gaps

In a recent blog post title “SEO Content Gap Analysis Explained”, I explained what a content gap analysis is and how to find content gaps in regards to SEO. Now that you have found your content gaps and have a list of keywords you are going to target it’s now time to get your hands […]

SEO Content Gap Analysis

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know… […]

Structured Data: SEO Basics

Structured data is one of the newest pieces of the SEO puzzle, yet it seems there is some hesitation to incorporating it into an SEO strategy. Yes it’s code-based, and a lot of SEO’s don’t have access to the CMS or website code. And sometimes it can be a challenge to get web developers to […]