Our client provides application security solutions for global enterprises. 80% of their traffic comes from mobile devices, so Avid Demand implemented a series of tests to improve the mobile experience and reduce friction throughout the mobile lead gen process. Our work drove a 63% increase in mobile leads.
SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies their position as a full-service demand gen agency. Patricia Hursh, agency founder and VP of client services explains, “Rebranding as
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can
Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.
Social media content, and customer reviews do impact organic search results. Avid Demand’s analysis found that both review volume and review score impact organic rank and traffic.
Optimization of evergreen content related to recurring, annual events increased qualified website traffic by 137% in the first year.
Client Case Study: Reaching Your Target Audience with Paid Search Zip-Code Targeting Overview: Our client, a regional dental provider with multiple locations had cast a broad digital net across their paid media programs in several cities. This resulted in high patient acquisition costs across their entire geographic footprint. Challenge: In
A highly targeted blogging strategy increased organic traffic and generated additional conversions.
Overview: Our client is one of the largest networks of franchise-owned food chains in Canada, with over 380 store locations coast to coast. Avid Demand manages this company’s SEO program, local business listings, and online customer reviews. Situation: When we started working with the company they did not have individual
Background: Our client, an in-home healthcare service provider for former government workers, struggled to reach their audience via digital channels. Under previous management, they had found paid advertising to not be cost effective. Challenge: In evaluating their program, we discovered the following: Despite conventional thinking that their target audience (older
