Zip Code Targeting Boosts Google Ads Conversions by 150%
Client Case Study: Reaching Your Target Audience with Paid Search Zip-Code Targeting Overview: Our client, a regional dental provider with multiple locations had cast a broad digital net across their paid media programs in several cities. This resulted in high patient acquisition costs across their entire geographic footprint. Challenge: In evaluating their paid search program, […]
Optimized Blogs Increase YoY Traffic 43%
A highly targeted blogging strategy increased organic traffic and generated additional conversions.
Local Pages Increase Franchise Organic Traffic by 94%
Overview: Our client is one of the largest networks of franchise-owned food chains in Canada, with over 380 store locations coast to coast. Avid Demand manages this company’s SEO program, local business listings, and online customer reviews. Situation: When we started working with the company they did not have individual store pages. Rather, when customers […]
Advertising on Mobile Search Queries Boosts Conversions
Background: Our client, an in-home healthcare service provider for former government workers, struggled to reach their audience via digital channels. Under previous management, they had found paid advertising to not be cost effective. Challenge: In evaluating their program, we discovered the following: Despite conventional thinking that their target audience (older users) are more apt to […]
Landing Page Testing Increases Mobile Conversions by 63%
Overview: One of our enterprise clients provides web and application security solutions for global companies. Avid Demand manages highly-targeted digital advertising campaigns across several channels to drive prospects to lead-gen micro-sites that we design, develop, host and continually improve through CRO (Conversion Rate Optimization) testing. Challenge: Avid Demand has been managing a successful landing page program […]
Optimized FAQ Pages Improve Brand Visibility
Overview: A nationally recognized Internet Service Provider (ISP), partners with Avid Demand to manage a comprehensive search engine marketing program, including creating and optimizing content for search engine visibility. The company’s corporate website was a small 5-page site, focused primarily on lead generation. The main goal of the site was to acquire customers and generate […]
Avid Demand Develops SERP Preview Tool
Company develops new SERP tool to visualize Google organic results Boulder, Colorado–September 8, 2016 Avid Demand (formerly SmartSearch Marketing), a leading B2B digital marketing agency specializing in digital marketing solutions for B2B companies, today announced that it has developed a tool for search engine marketers to visualize how a URL, page title and description will be […]
Avid Demand Lands Premier Google Partner Status
Avid Demand Lands Premier Google Partner Status Boulder, Colorado– July 13, 2016 Avid Demand (formerly SmartSearch Marketing), a leading B2B digital marketing agency specializing in digital marketing solutions for medium- to large-sized B2B companies, today announced that it has been recognized by Google as a Premier Partner. This status will give current and potential clients […]
Avid Demand Offers Lead Generation Solution for B2B Technology Companies
SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized B2B companies, today announced a B2B lead generation service package for technology companies. SmartSearch Marketing has developed a package to encompass all of the challenges associated with B2B technology online marketing.
