Zip Code Targeting Boosts Google Ads Conversions by 150%

Client Case Study: Reaching Your Target Audience with Paid Search Zip-Code Targeting Overview: Our client, a regional dental provider with multiple locations had cast a broad digital net across their paid media programs in several cities. This resulted in high patient acquisition costs across their entire geographic footprint. Challenge: In evaluating their paid search program, […]

Local Pages Increase Franchise Organic Traffic by 94%

Overview: Our client is one of the largest networks of franchise-owned food chains in Canada, with over 380 store locations coast to coast. Avid Demand manages this company’s SEO program, local business listings, and online customer reviews. Situation: When we started working with the company they did not have individual store pages. Rather, when customers […]

Advertising on Mobile Search Queries Boosts Conversions

Background: Our client, an in-home healthcare service provider for former government workers, struggled to reach their audience via digital channels. Under previous management, they had found paid advertising to not be cost effective. Challenge: In evaluating their program, we discovered the following: Despite conventional thinking that their target audience (older users) are more apt to […]

Optimized Business Listings Increase Local Traffic by 750%

Overview: Our client is one of the largest hospital organizations in the nation. They have 208 hospitals in 29 states, with more than 135,000 employees and 27,000 physicians. This company relies on Avid Demand (formerly SmartSearch Marketing) to improve their local online marketing results. Goals: To be prominently and accurately listed in local search results […]

Avid Demand Develops SERP Preview Tool

Company develops new SERP tool to visualize Google organic results Boulder, Colorado–September 8, 2016 Avid Demand (formerly SmartSearch Marketing), a leading B2B digital marketing agency specializing in digital marketing solutions for B2B companies, today announced that it has developed a tool for search engine marketers to visualize how a URL, page title and description will be […]

Avid Demand Lands Premier Google Partner Status

Avid Demand Lands Premier Google Partner Status Boulder, Colorado– July 13, 2016 Avid Demand (formerly SmartSearch Marketing), a leading B2B digital marketing agency specializing in digital marketing solutions for medium- to large-sized B2B companies, today announced that it has been recognized by Google as a Premier Partner. This status will give current and potential clients […]

Avid Demand Offers Lead Generation Solution for B2B Technology Companies

SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized B2B companies, today announced a B2B lead generation service package for technology companies. SmartSearch Marketing has developed a package to encompass all of the challenges associated with B2B technology online marketing.