May 2025

FEATURED ARTICLES:
– How to Measure the TRUE Value of B2B Programmatic Advertising
– Google AI Overviews Are Hurting Click-Through Rates
– Engaging Prospects with LinkedIn Dynamic Retargeting

April 2025

FEATURED ARTICLES:
– Google March 2025 Core Update
– Death By Data: Identifying The B2B Marketing Metrics That Matter
– Engaging Prospects with LinkedIn Dynamic Retargeting

March 2025

FEATURED ARTICLES:
– 2025 B2B Marketing Budgets and Priorities
– Utilize LinkedIn’s Audience Network to Increase B2B Reach
– Smarter Attribution Strategies to Help B2B Marketers Prove Campaign Value

2025 B2B Marketing Budgets & Priorities

How does your marketing budget compare to B2B benchmarks? Our Guide provides insights into investment trends, budget allocations, and marketing rationale – for various B2B industries.

February 2025

FEATURED ARTICLES:
– 945% Increase in Organic Blog Traffic (Via AI-Assisted Content)
– Multi-Touch Attribution Required to Accurately Estimate ROI
– Forrester’s 2025 Budget Planning Guide

945% Increase in Organic Blog Traffic (Via AI-Assisted Content)

AI Content Improves Rankings & Increases Organic Traffic by 945%

Our client, a leading Real-Time Location Services (RTLS) provider needed to improve brand visibility for critical searches. Avid Demand devised an AI-supported SEO content development plan designed to fill these critical visibility gaps. The client experienced a 945% increase in organic blog traffic driven from these posts.

NEW Website Visitors Increased 22% (Due to YouTube Optimization)

A Fortune 100 global leader in cloud-managed IT solutions hired Avid Demand to fully-optimize their YouTube Channel. Results include increased video views, improved video engagement, and a significant increase in qualified website traffic driven from YouTube.

January 2025

FEATURED ARTICLES:
– Why 2025 Is The Year For Martech Optimization, Not Expansion
– Future Trends in B2B Paid Media: What to Expect in 2025
– Forrester’s 2025 Predictions Guide for B2B Marketing & Sales