May 2025
FEATURED ARTICLES:
– How to Measure the TRUE Value of B2B Programmatic Advertising
– Google AI Overviews Are Hurting Click-Through Rates
– Engaging Prospects with LinkedIn Dynamic Retargeting
April 2025
FEATURED ARTICLES:
– Google March 2025 Core Update
– Death By Data: Identifying The B2B Marketing Metrics That Matter
– Engaging Prospects with LinkedIn Dynamic Retargeting
Google Core Update, March 2025: What B2B Companies Need to Know
Google’s March 2025 Core Update impacts rankings and Google Discover visibility, requiring B2B marketers to prioritize authoritative, educational content. Read about what B2B companies need to know about this update.
March 2025
FEATURED ARTICLES:
– 2025 B2B Marketing Budgets and Priorities
– Utilize LinkedIn’s Audience Network to Increase B2B Reach
– Smarter Attribution Strategies to Help B2B Marketers Prove Campaign Value
2025 B2B Marketing Budgets & Priorities
How does your marketing budget compare to B2B benchmarks? Our Guide provides insights into investment trends, budget allocations, and marketing rationale – for various B2B industries.
February 2025
FEATURED ARTICLES:
– 945% Increase in Organic Blog Traffic (Via AI-Assisted Content)
– Multi-Touch Attribution Required to Accurately Estimate ROI
– Forrester’s 2025 Budget Planning Guide
945% Increase in Organic Blog Traffic (Via AI-Assisted Content)
Our client, a leading Real-Time Location Services (RTLS) provider needed to improve brand visibility for critical searches. Avid Demand devised an AI-supported SEO content development plan designed to fill these critical visibility gaps. The client experienced a 945% increase in organic blog traffic driven from these posts.
NEW Website Visitors Increased 22% (Due to YouTube Optimization)
A Fortune 100 global leader in cloud-managed IT solutions hired Avid Demand to fully-optimize their YouTube Channel. Results include increased video views, improved video engagement, and a significant increase in qualified website traffic driven from YouTube.
January 2025
FEATURED ARTICLES:
– Why 2025 Is The Year For Martech Optimization, Not Expansion
– Future Trends in B2B Paid Media: What to Expect in 2025
– Forrester’s 2025 Predictions Guide for B2B Marketing & Sales
Demo Requests Up 127% (Due to Landing Page Improvements)
By improving Call-To-Action language and the Demo Request registration form, Avid Demand increased this BPM company’s qualified demo requests (MQLs) by 127%