SmartSearch Marketing Completes Major Rebranding, Launches Avid Demand
SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies their position as a full-service demand gen agency. Patricia Hursh, agency founder and VP of client services explains, “Rebranding as Avid Demand does not change […]
Effective B2B Targeting to Maximize Media Spend
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can advertise more effectively and work […]
Landing Page Testing More Than Doubles Conversion Rate
See how this client’s conversion testing plan simultaneously increased lead volume, improved lead quality, and reduced cost.
Dynamic Content Improves Conversion Rate by 12%
Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.
Landing Page Testing Increases Demo Requests by 127%
See how this client’s 2-phase CRO test plan increased software demo requests by 127%
Optimized Business Listings Increase Local Traffic by 750%
Overview: Our client is one of the largest hospital organizations in the nation. They have 208 hospitals in 29 states, with more than 135,000 employees and 27,000 physicians. This company relies on Avid Demand (formerly SmartSearch Marketing) to improve their local online marketing results. Goals: To be prominently and accurately listed in local search results […]
Evergreen Content Increases Blog Traffic by 146%
Optimization of evergreen content related to recurring, annual events increased qualified website traffic by 137% in the first year.
SEO Program Drives 14% Increase in Product Demos
Overview: A globally-recognized hospitality software provider partnered with Avid Demand to manage their SEO (Search Engine Optimization) program. The primary goal of their website is to engage qualified traffic and generate leads through product demo requests. Challenge: The company was getting outranked by competitors and knew they had to act fast if they wanted to remain […]
Customer Reviews Do Impact Organic Visibility and Traffic
Overview: Do positive customer reviews lead to improved organic search visibility and additional website traffic? Avid Demand and our client, a large group of dental practices in the US, worked together to determine the correlation between customer reviews and organic search results. Challenge: We analyzed customer review data for all 68 dental offices in Colorado, […]
Software Review Site Ads Boost Paid Media Conversion Rate
Creative media planning enabled us to reduce lead cost. Advertising on Software Review Sites generated leads at a superior quality and a reduced cost (CPL was 30% of paid search leads).
