85% Increase in Organic Leads (From AI-Assisted Blog Optimization)
For this global cloud-managed networking company, Avid Demand devised a plan to further optimize existing blog content. Our AI-supported optimization process and the addition of links from blogs to product pages, drove an 85% increase in organic conversions.
Lead Cost Reduced by 53% (By Advertising on Software Review Sites)
Avid Demand supported our client’s ABM strategy by advertising on Software Review Sites frequented by their target accounts. This approach reduced lead cost and improved lead quality (when compared to paid search driven leads).
Orders Increased by 75% (Due to Optimized FAQ Pages)
A nationally recognized Internet Service Provider (ISP) needed to increase online brand awareness and improve their competitive footprint. Avid Demand created an AI-supported, highly-targeted, SEO content development plan designed to reach prospects across their entire journey. FAQ content improved brand visibility, engaged prospects, and increased online order requests by 75%.
Ad Response Rate 116% Above Avg (With ABM Targeting)
Avid Demand utilized our client’s ABM lists to manage a programmatic ad buy focused on high-intent buyer signals. This approach generated exceptional prospect engagement, even in the highly competitive in the Financial Services Industry.
Comprehensive SEO Program Drives 14% Increase in MQLs
Our client, a globally-recognized hospitality software provider, needed to generate more Product Demo Requests. The company was getting outranked by competitors, so Avid Demand conducted a thorough SERP review, provided competitive insights, and reverse-engineered a winning SEO formula. This enabled further optimization of webpages and resulted in a 14% increase in organic MQLs.
Leads Up 63% (Based on Mobile Landing Page Improvements)
Our client provides application security solutions for global enterprises. 80% of their traffic comes from mobile devices, so Avid Demand implemented a series of tests to improve the mobile experience and reduce friction throughout the mobile lead gen process. Our work drove a 63% increase in mobile leads.
SmartSearch Marketing Completes Major Rebranding, Launches Avid Demand
SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies their position as a full-service demand gen agency. Patricia Hursh, agency founder and VP of client services explains, “Rebranding as Avid Demand does not change […]
Effective B2B Targeting to Maximize Media Spend
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can advertise more effectively and work […]
Dynamic Content Improves Conversion Rate by 12%
Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.
Customer Reviews DO Impact Organic Visibility and Traffic
Social media content, and customer reviews do impact organic search results. Avid Demand’s analysis found that both review volume and review score impact organic rank and traffic.