December 2025
FEATURED ARTICLES:
– Navigating Gated vs. Ungated Content in B2B Demand Generation
– Percentage of High-Quality MQLs Increased 22% (with CRM Data Integration)
– AI Tools Are Reshaping B2B Content Marketing
FEATURED ARTICLES:
– Navigating Gated vs. Ungated Content in B2B Demand Generation
– Percentage of High-Quality MQLs Increased 22% (with CRM Data Integration)
– AI Tools Are Reshaping B2B Content Marketing
FEATURED ARTICLES:
– Google’s Report on YouTube: The Value of Paid & Organic Video
– AI Search Surpasses SEO in How B2B Buyers Find Content
– Content Marketing Statistics 2025: ROI, AI Trends & Tactics
FEATURED ARTICLES:
– MQLs Doubled (Due to Refined Google Ads Sitelink Strategy)
– What AI Means For Paid Media User Behavior and Brand Visibility
– Using Multi-Touch Attribution to Accurately Estimate ROI
In this short video, Patricia Hursh (Avid Demand president and founder) explains the agency’s mission to help B2B marketers unequivocally prove ROI. Learn more about how Avid is uniquely qualified to improve your digital marketing results.
FEATURED ARTICLES:
– 8 SEO Strategies to Boost Visibility in AI Overviews
– B2B Marketing Budgets & Priorities
– Marketing Mix Modeling: 5 Key Tips for CMOs
Our client, a leading payment processing provider, needed to cost-effectively drive more MQLs. Avid Demand refined their Google Ads Sitelink Extensions to focus on “auto MQL” website actions. This optimization strategy generated a 101% increase in paid search MQLs.
5 compelling reasons B2B marketers partner with Avid Demand to ensure profitable growth.
AI Content is fundamentally changing the way people interact with search results, and is forcing marketers to rethink their SEO strategy and success metrics. Our Guide provides 8 actionable recommendations to capitalize on AI Overviews.
FEATURED ARTICLES:
– 8 SEO Strategies to Capitalize on AI Search Results
– Google June 2025 Core Update: What B2B Companies Should Know
– See How LinkedIn Video Ads Can Increase Engagement by 129%
Learn how Avid Demand ensures a positive marketing ROI for all B2B clients by integrating marketing metrics with CRM, Marketing Automation, and ABM platform data.