Meet Avid Demand

In this video, Patricia Hursh, Founder and VP of Client Services, shares Avid Demand’s mission to help B2B marketers prove ROI, scale qualified lead generation, and optimize marketing performance.

September 2025

FEATURED ARTICLES:
– 8 SEO Strategies to Boost Visibility in AI Overviews
– B2B Marketing Budgets & Priorities
– Marketing Mix Modeling: 5 Key Tips for CMOs

MQLs Doubled (Due to Refined Google Ads Sitelink Strategy)

Our client, a leading payment processing provider, needed to cost-effectively drive more MQLs. Avid Demand refined their Google Ads Sitelink Extensions to focus on “auto MQL” website actions. This optimization strategy generated a 101% increase in paid search MQLs.

5 Reasons B2B Marketers Choose Avid Demand

Discover why Avid Demand is the trusted B2B marketing agency for companies looking to accelerate growth through data-driven SEO, paid media, and demand generation strategies.

8 SEO Strategies to Capitalize on AI Search Results

AI Content is fundamentally changing the way people interact with search results, and is forcing marketers to rethink their SEO strategy and success metrics. Our Guide provides 8 actionable recommendations to capitalize on AI Overviews.

August 2025

FEATURED ARTICLES:
– 8 SEO Strategies to Capitalize on AI Search Results
– Google June 2025 Core Update: What B2B Companies Should Know
– See How LinkedIn Video Ads Can Increase Engagement by 129%

Proving Marketing ROI

Learn how Avid Demand, a leading B2B marketing agency, helps organizations prove marketing ROI by connecting campaigns to real business outcomes.

July 2025

FEATURED ARTICLES:
– The Importance of B2B YouTube Optimization
– Google’s AI Search Journeys Are Reshaping SEO
– 3 Marketing Trends Reshaping B2B Growth

June 2025

FEATURED ARTICLES:
– GUIDE: The Rise of Video Marketing in 2025
– 7 Common SEO Mistakes B2B SaaS Brands Make and How to Fix Them
– Does Automated Lead Nurturing Really Work?

The Rise of B2B Video Marketing

B2B buyers (of all ages, across all industries) rely on video content. Research shows that videos impact buyer behavior and decisions. Our Guide provides tips on maximizing results from this essential marketing channel.