MQLs Doubled (Due to Refined Google Ads Sitelink Strategy)
Our client, a leading payment processing provider, needed to cost-effectively drive more MQLs. Avid Demand refined their Google Ads Sitelink Extensions to focus on “auto MQL” website actions. This optimization strategy generated a 101% increase in paid search MQLs.
8 SEO Strategies to Capitalize on AI Search Results
AI Content is fundamentally changing the way people interact with search results, and is forcing marketers to rethink their SEO strategy and success metrics. Our Guide provides 8 actionable recommendations to capitalize on AI Overviews.
The Rise of B2B Video Marketing
B2B buyers (of all ages, across all industries) rely on video content. Research shows that videos impact buyer behavior and decisions. Our Guide provides tips on maximizing results from this essential marketing channel.
Google Core Update, March 2025: What B2B Companies Need to Know
Google’s March 2025 Core Update impacts rankings and Google Discover visibility, requiring B2B marketers to prioritize authoritative, educational content. Read about what B2B companies need to know about this update.
2025 B2B Marketing Budgets & Priorities
How does your marketing budget compare to B2B benchmarks? Our Guide provides insights into investment trends, budget allocations, and marketing rationale – for various B2B industries.
945% Increase in Organic Blog Traffic (Via AI-Assisted Content)
Our client, a leading Real-Time Location Services (RTLS) provider needed to improve brand visibility for critical searches. Avid Demand devised an AI-supported SEO content development plan designed to fill these critical visibility gaps. The client experienced a 945% increase in organic blog traffic driven from these posts.
NEW Website Visitors Increased 22% (Due to YouTube Optimization)
A Fortune 100 global leader in cloud-managed IT solutions hired Avid Demand to fully-optimize their YouTube Channel. Results include increased video views, improved video engagement, and a significant increase in qualified website traffic driven from YouTube.
Demo Requests Up 127% (Due to Landing Page Improvements)
By improving Call-To-Action language and the Demo Request registration form, Avid Demand increased this BPM company’s qualified demo requests (MQLs) by 127%
147% Increase in Organic Leads (Driven by AI Content Development)
Avid Demand expanded our client’s website content to address customer’s needs across their entire buying journey. Using an AI-supported content development process, this new content generated a 147% increase in organic leads.
110% Increase in Leads (From Improved Registration Forms)
Avid Demand implemented a series of landing page tests to improve conversion rate AND reduce cost/lead for this global enterprise resource planning (ERP) software provider. The improved experience generated a 110% increase in leads.