Landing Page Testing & Data Segmentation

Here we will look at the true power of personalization in marketing and, no, I’m not talking about dynamically showing the visitor’s name from their form submission – “Thanks {Abraham}”. The type of personalization that I am talking about will result in exponentially more leads/conversions. My definition of a personalized experience is one that best […]

Landing Page Tests to Increase B2B Leads

We have conducted a multitude of A/B tests, many for B2B clients. Here we will showcase the top performing tests that we ran for paid media landing pages – where the goal was to increase form submissions and generate qualified leads Test the Location of the Form on the Page In one test, simply moving […]

Balancing Lead Quality & Quantity

We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance. […]

Three Critical Elements of a Landing Page Test

Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions. 1. Testing the Call-To-Action (CTA) This includes not only testing different […]