Overview:
A leading payment processing company partnered with Avid Demand for B2B SEO services, including optimization of existing blogs as well as the development of new blog content.
The Challenge:
Prior to working with Avid Demand, the company focused their efforts primarily on developing Top-Of-Funnel (ToFu) content in order to cast a wide net and attract a wide array of businesses. This enabled them to build an extensive amount of content, but the SEO component was lacking and their blog was not fully-optimized for organic search. Thus, there was a missed opportunity to drive qualified prospects to their website.
The company requested a SEO Blog Improvement Plan designed to improve brand visibility for high-priority keywords throughout the entire customer journey (TOFU, MOFU, and BOFU). Specifically, the goal was to refine their content strategy for enhanced SEO targeting, identify high-impact keywords to fill content gaps throughout the funnel, and ultimately, grow organic traffic and increase conversions.
Our Strategy:
Avid Demand took time to understand the company’s needs and created a winning AI-supported, SEO content strategy tailored to meet their unique goals and KPIs.
Our proven SEO content strategy included the following 10-step process:
- CONDUCT market research; understand search trends
- ENGAGE in additional keyword research
- ANALYZE queries for searcher intent
- CATEGORIZE and prioritize keywords
- IDENTIFY high-priority content gaps
- ANALYZE SERPs to determine SEO requirements
- DEVELOP SEO Content Briefs, designed to fill content gap, utilizing AI-platforms
- WRITE new blog content, with AI-support
- ADD internal website links, to desirable actions
- ADD on-page optimizations
Avid Demand provided specific optimized content recommendations, which enabled the client’s content team, and helped them achieve significant improvements in organic visibility, traffic and conversions.
The Results:
Blog: Organic Keyword Rankings
Blog: Organic Traffic
Blog: Organic Conversions
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