Overview:
Do positive customer reviews lead to improved organic search visibility and additional website traffic? Avid Demand and our client, a large group of dental practices in the US, worked together to determine the correlation between customer reviews and organic search results.
Challenge:
We analyzed customer review data for all 68 dental offices in Colorado, Arizona and New Mexico, and we compared review data to organic search visibility, for each office location.
Findings:
- 70% of office locations with the best organic search visibility have a 5 Google Star Rating or higher.
- Offices with a volume of reviews that is greater than average (for all offices) have more Top Google Listings than offices with less reviews than average.
Summary:
- There is a positive correlation between Google Star Rating and visibility in Google search results, meaning that review ratings do matter and positively impact online visibility; leading to website traffic and online results.
- There is also a positive correlation between the volume of Google reviews and visibility, meaning that the number of customer reviews does matter and has a positive impact on visibility, website traffic and results.
Customer reviews do impact SEO results. Companies should proactively encourage customers who had a positive experience to submit reviews, especially on Google.
