Percentage of High-Quality MQLs Increased 22% (Enabled by CRM Data Integration)
The percentage of paid media MQLs deemed by our client as “HIGH QUALITY” increased 22% due to the integration of ad channel metrics and CRM data.
The percentage of paid media MQLs deemed by our client as “HIGH QUALITY” increased 22% due to the integration of ad channel metrics and CRM data.
Choosing whether to gate content is not a simple yes-or-no decision. Savvy B2B marketers implement content “gates” (registration forms) based on each piece of content’s unique value and the target audience’s journey stage. This strategy maximizes both brand visibility and lead generation results.