Full-Funnel SEO Program Drives 14% Increase in MQLs

Our client, a globally-recognized hospitality software provider, needed to generate more Product Demo Requests. The company was getting outranked by competitors, so Avid Demand conducted a thorough SERP review, provided competitive insights, and reverse-engineered a winning SEO formula. This enabled further optimization of webpages and resulted in a 14% increase in organic MQLs.