LinkedIn Advertising Tips for B2B Marketers

As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram.  In 2015, SmartSearch Marketing utilized LinkedIn PPC (Pay-Per-Click) campaigns to support our agency’s lead generation program. Here are 5 “lessons learned” that you can apply in your social advertising strategies. 1) Sponsored Updates Outperform Text Ads […]