About this guide
Build a healthy, long-term measurement strategy for your organization’s website and marketing programs.
We review the fundamental structure of a website analytics strategy and provide Google Analytics implementation tips utilizing the Universal Google Analytics tag and Google Tag Manager.
What you will learn:
- Best practices on implementing Google Analytics and Google Tag Manager
- The importance of a measurement strategy
- Tips on setting-up goals and events
- Creating customized reports
- Building a Website Analytics Dashboard
- Developing a website with measurement in mind
