This MarTech article examines how marketers often overlook high-intent interactions like phone calls while focusing too heavily on surface-level metrics. As privacy updates continue to weaken traditional attribution tracking, these direct customer interactions are becoming increasingly important for understanding campaign performance and buyer intent.
This Harvard Business Review article explores how AI is changing the way consumers discover products and make purchasing decisions. It highlights the growing role of conversational AI in product discovery, along with the emergence of AI agents that can increasingly influence, and even automate, parts of the buying process.
If not, meet our agency.
Reach out to see ROI dashboard examples, and let’s discuss YOUR marketing opportunities and challenges!
